Loaded 1970 Chevelle

One of the more successful sales tools for automakers back in the 1960s and 1970s was an extensive list of extra-cost optional equipment and dealer-installed accessories. With Chevrolet, it got to the point that one almost had to read the equivalent of a novel to learn what all was available. That is only a slight exaggeration, too. Generally, a car was ordered with perhaps a half dozen or so of the options offered – items such as a V-8, automatic transmission, power steering, tinted glass, wheel covers, and maybe even air conditioning. The dealer might be asked to add additional


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