What Makes Us Love Them So?

By Colin Date

This issue of Chevy Classics focuses on “Late Great Chevys”, which as you know, refers to the full-size Chevrolets from the late ’50s through the mid-1960s. In one of our magazine planning meetings, the “Baseball, hot dogs, apple pie and Chevrolet” ad campaign came up. It just seemed to mesh well with these big ’ol Chevys, even though that iconic TV commercial debuted in 1975. No matter, we’re 100% certain that baseball, hot dogs and apple pie were just as popular back in the ’60s as they were in the mid-’70s. I hope you enjoy this mouth-watering issue of Chevy Classics. There are a few treats in this issue as well, as you’ll soon find out.